August 22, 2016

Tuesday: When I realized I Had a Jersey Problem

Hi everybody. Ryan's computer is down and out for now so no concepts this week. However, I was deep in thought over the weekend after reading Caz's final post. I asked myself "When did I start to become obsessed about hockey jerseys?"

That answer is actually a video game; NHL 97 to be exact. It was Christmas of 1996 when my brothers and I got the first generation PlayStation with NHL 97 as one of our first games. Unlike the prior consols, the players on NHL 97 were more detailed, it had an actually commentator, and other things that really took it to another level.

I played that game constantly because I wanted to see all the logos and jerseys. The designs of the 90's were unique and complimented the logos that the teams used. From that point on I was in love with everything logos and uniforms.

To honor this, I'm going to give my top 5 favorites from the 96-97 season. Also, I want you guys to to share your early memories of your love for hockey logos and hockey jerseys in the comments section.

5. St. Louis Blues
I always loved the red in the Blues color scheme. Also, those thin, diagonal stripes with the angled numbers always looked really neat to me.
4. Hartford Whalers
I was more in love with the colors and logo rather than the uniform itself, but the silver was really sharp looking on such a poor 3D quality game.
3. All-Star Game Jerseys
The colors, the giant star pattern, and the division logos all screamed 90's. A true classic in my mind.
2. Pittsburgh Penguins
You might be wondering why a Penguins' fan wouldn't put his favorite team at number 1. Well to be honest, I only liked the dark, diagonal "PITTSBURGH" jersey (I have a Cleveland Lumberjacks jersey in the same style) because it was more traditional than what the white jersey was. It also looked better in my opinion. Note* Alternate jerseys were not on NHL 97.
1. Anaheim Mighty Ducks
Do I really need to explain why I chose this as number 1? Also, nhluniforms.com uses my favorite player from that era as an example.

Since Caz has left, I will take over this Sunday. It was a pleasure to write with you Caz and I hope I can do a good job of trying to distract others from the inevitability that is Sunday as you have.

Have a good rest of the week everyone.

Worst NHL Jerseys of All Time

I'd hate to leave HJC without a post on Garfield's least favourite day of the week. As you are aware Ryan's computer has left him high and dry, and he's given the writers the chance to write about whatever they want.

Top 10 Worst Jersey of All Time lists are usually garbage. They are filled with the same jerseys over and over again.Wild Wing,  Fisherman, Burger King, Flying V, Turdburger and some dated jerseys from any era. To call them predictable would be an understatement. However, this past week I read a list that featured several jerseys that many would consider to be good, whether due to nostalgia or because they are good. The largest surprise was the Minnesota Wild alternate being on the list, a jersey which for a few years was the best jersey in the NHL along with St. Louis's navy alternate (2010, what a year). Along with that were some jerseys many categorize under the "love it or hate it" like the Flames horse head alternate, Buff-a-slug (RIP), or any number of throwbacks from the 30s and older.

Fun fact, I have grown to like the Burger King, Fisherman & Wild Wing jerseys. The Burger King jersey I like because it had a good logo and seeing players other than Gretzky wear it (like the fabulous Byron Dafoe) I think it was something that was essential 90s mess that. The Wild wing jersey had really nice arms striping and yoke, it could have made a great jade alternate if not for the idea of the mascot punching through ice. The Fisherman jersey gave us the fantastic lighthouse shoulder patch and once the fisherman logo was replaced with the navy Islanders classic logo, it made an okay alternate. Teal looked good with that colour scheme. However, some jerseys don't provide inspiration or anything good. Instead they bore us and replace something that was much better.

Today I wanted to push the boundaries of this list. We're not going for dated looks, we're not going for what looked good at the time, we're not going for even going for experimental that failed. We're going for objectively ugly, replacing something better or just a plain stupid decision, you won't find most of these jerseys on any other list.

10. Anaheim Ducks 2006-2014
Photo from ducks.nhl.com
Some people liked these jerseys....good for them....they were the perfect example of why using a script as your primary logo is so hard to do. The striping was an okay idea, but that stupid orange thin stripe always seemed to be sitting there and nothing else. They would look much better with a thick orange stripe the same was the other two. However all the Ducks had to do to keep these off the list would be to put the D footprint on the front and BOOM, sold at least one more. Thankfully the team made a good looking "orange county" alternate and made it their new look. Since these jerseys were retired only one team has worn script as their primary aside from Dallas (shivers). Calgary, and that worked because the script had personality. This script had not nearly enough to put on the front. If the Ducks hadn't won the Cup in these jersey I can guarantee they wouldn't have lasted until 2014.

9. Mighty Ducks of Anaheim 2003-04/2005-06
Photo from shandylo.blogspot.com
Wow are these jerseys drab and bland and sad. Call me crazy, but these are worse than the Wild Wing jerseys.....at least that jersey was interesting and as I said, it had some good parts. These jerseys have their fans and good for them, but this jersey had the issue of having nothing to do with the Mighty Ducks at all. How hard was it for the team to make a jade version of their eggplant jerseys? Eggplant and black don't look good next to each other, and they're the only two colours we really see on the jersey, with silver and white thrown in there to try to emulate the Kings chevy jerseys. The script used is extremely generic and to me reminds me of those Wal-Mart jerseys and shirts the kids who's parents either didn't know hockey or knew they'd spill shit on them so didn't wanna get them a real jersey (this is back when CCM put effort in youth jerseys with real patches and didn't do that screen printing crap or take details out of their jerseys to save money). The MD patch on the shoulder is okay at best but again, nothing to really do with the Mighty Ducks theme, the font chosen is too generic that any team could have used it. That was the biggest problems with this jersey, any team could have done this.

8. New York Rangers 1976-78

Now don't get me wrong, I happen to like these jerseys in a weird way...but....the best analogy for these jerseys is they are the equivalent to that friend you had in middle/high school who came back from summer vacation looking weird because they caught onto a new fad and by winter break they're back to normal....this was the Rangers' "punk phase" in a sense. The idea of the Rangers finally using their primary logo as just that is not a bad one, but these jerseys did not look like Rangers jerseys. For one they're far too simple, and don't have any interesting striping pattern on them. There isn't nearly enough red on the hem, something the Jets fixed when they took this design in 1979. However the numbers are biggest let down, and this is coming from someone who loves rounded numbers. That being said, this font looks exactly and I do mean exactly like something pulled out of Notepad...not even Paint or Word, but Notepad. I said in the preamble I wouldn't count experimental jerseys, but this wasn't experimental. There was nothing unique about this jersey, it's overall just lazy, and these's a reason why it didn't catch in the Gardens. It attempted to reinvent the wheel and ended up just finding a round rock and calling it a day before really trying anything.

7. New York Rangers Stadium Series
Photo from bluelinestation.com
Sometimes a jersey just isn't meant to be. This isn't to say the Rangers shouldn't use modern logos. Lady Liberty was so good it could have replaced the classic set for a good period of time, and that logo STILL looks great 20 years later. If they had put Lady Liberty on this jersey it would be fine, but they opted to copy their AHL affiliate. It's very rare to see an NHL team copy their minor leaguers, but the Rangers did and looked like idiots while doing it. On top of that the jersey was late to the party with the futuristic design. 20 years ago, the Rangers had lightning in a bottle and they tried to replicate it 20 years later outdoors. The Stadium Series are supposed to push design boundaries through tempting a design (when teams feel like playing along), but these didn't do that, not without a logo.

6. Carolina Hurricanes 2013-Hopefully Sooner than Later
Photo from rantsports.com
If you look up uninspired in the dictionary, these would appear next to them, highlighted and with a pop out tab. The white jerseys are a fine addition if the Hurricanes wanted to go for something more subtle. I've understood people making connections to the Red Wings/Maple Leafs with the Lighting, but the Hurricanes right now currently wear a Team Canada jersey, simple as that. The Charlotte Checkers pulled this look off  better by adding a black stripe. One black stripes saves these jerseys. These jerseys are not only a downgrade, but one that could have been easily avoided. So many concepts went above and beyond anything the Hurricanes have ever had....let alone these... The exciting or toilet related logo the Hurricanes have looks so out of place on such a simple jersey.

5. Columbus Blue Jackets 2003-2007


Why teams add black when they don't need to makes no sense to me, but  when people defend this jersey, it's under the guise of "the precursor to their current jersey which aren't that bad". Those people are right....but that doesn't excuse the fact that of all the colours they could have added to the upper arms of this jersey, they chose black...not red....not white..not baby blue.....but a colour that blends right into the dark navy. This is one that could have been saved. When I look at this jersey, I can't even tell there's black at first, and it hurts my eyes to tell the two colours apart. The black also clashes when the blue and black meet with the red pants and the socks. Everything looks out of place for such a simple design. The mismatching shoulder patches only add to the oddity of this jersey, but the fact it lasted as long it did is incredible. I could understand people not liking the original primary logo the Jackets had, but all the team had to do was swap out that for the current primary, and not subject fans to a literal eyesore.

4. The Turdburger
Photo from thescore.com
Sometimes the clickbait gets it right. It's not like this jersey couldn't have been saved, it would just involve taking the entire back of the jersey out of the picture. When people began speculating what  this jersey would look like, there was some serious hype and people thought this would be a fresh design we had never seen before and could be a trendsetter....it was a new design alright...but the lacklustre unveiling in what looked like the back of a sketchy warehouse and shock people experienced when they saw these can only be described as a bad smell that lingers and then hits you with one big whiff causing you to nearly vomit. This jersey once again has almost no white to be seen, with the back containing none at all, making the jersey look muted and bland. The front is a little more appealing, but again, very little white and what there is just blends into the grey. It's hard to map this jersey out in your head, as when you look at the front and then the back, it appears to be two different designs some mad seamstress sewed together while intoxicated on all you can drink nyquil. The rounded numbers, while they do look good on their own, look very out of place with the angles on the jersey. There were at least two positives on the jersey, the unique crossed Sabre captain's C and the script under the collar...but if those are best things about the jersey, and you can call it the Turdburger without sounding immature...that should speak for itself.

That being said, you should own one if you collect jerseys because like the Burger King & Wild Wing jersey, I think this will be a jersey that the team can't get rid of fast enough and suddenly they're worth 500 bucks.

3. Toronto Maple Leafs 2007-2010
Photo from zimbio.com
ZZZZZzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz. The nickname these jerseys have in Toronto is the pyjama jerseys and for a good reason; these jerseys look like they are part of a onesie or a big shirt you'd wear to bed. The font on the back looks fine and all, but from the front, thee's almost nothing. They look like cheap practice jerseys. No shoulder patch, no hem stripe, and from a few angles and in crowds nothing but a blue shirt....a $120 blue shirt...The Leafs are constantly criticized that they don't care about their average fan and most of their best seats are business meetings rather than full of their jerseys, but this is just highway robbery...This isn't a case of a Reebok cookie cutter template, this is just stupid. The Leafs knew they messed up with these jerseys, and corrected it relatively quickly.

2.  Dallas Stars 2007-2013 (excluding the 2007-11 white jersey that had a logo)

The worse of the edge script jerseys, we have a jersey here that was lazy in design, but worse than the Leafs jersey it couldn't even use the Stars colour scheme properly. I could understand the Stars desire to go back to black as a primary colour, especially wanting to correct the Moo-terus jersey, one that just missed the list because I happened to like the arm stripes. Like the Leafs jersey, from a few angles the jersey looks like a blank black/white jersey with an NCAA arched script on the front. What makes this jersey  worse than the Leafs jersey is that these jerseys lack a logo, and without spending the extra money on a name/number, the jerseys are nearly blank....$120 on a shirt with 6 letters on it. I get that Texas loves football and this is supposed to be football-esque, and if this was an alternate it would be a write off, but when for 6 seasons a team wore these almost every game.  The stripes on the arm are sparing...literally, with a large blank space between the stripes leaves very little colour on the jersey without numbers, which is only further amplified without a hem stripe. Couple that with the controversy the Stars and Reebok had in the early days of the Edge system by refusing the do screen printing to carry over their existing design from 2006-07, and these jerseys are best buried and sold on clearance racks.

1.  Edmonton Oilers 2007-2012

These jerseys had no thought put into them, no design to them, and look like a knockoffs. In the bland jersey club, these are the supreme leader. It was tough to say which jersey between this and the Leafs or Stars jersey are worse, but it came down to this: While the Leafs jersey is a blue shirt with stripes on the arms and the Stars jerseys have almost no design to them and no logo...this jersey takes it one step further. THEY COULDN'T EVENT COMPLETE THE ARM STRIPES. I can't believe no one in the design process stopped and said "maybe we should finish the stripes to go all the way around the arm". It wasn't even that there was a design on top arms like how the Jets or Panthers have done....NOPE, the top are are desperately blank, again especially without numbers or shoulder patches. The striping pattern on the socks are not great, but it's something. The Bettman apron seals this as the worst jersey to come out post lock-out and I highly doubt it will be beat. Some people will complain about the colour scheme, but I can assure you that was the least of this jerseys problems. This is the jersey equivalent of when a classmate forgets a project is due so they half ass an unfinished report full of grammatical and spelling errors and the only thing done by handing in such a report is wasting the professor's time with looking at it. The fact it took the team 4 years in the Edge system to correct this is a joke, the fact the navy jersey was kept for an extra year is a bigger joke.

August 21, 2016

Praise Jeebus: It's Hockey Jersey Weather Again

Hello all!

We've got some great concepts today for the upcoming Las Vegas expansion, a concept for Nashville that doesn't suck, and another concept from Ryan H!

Speaking of Ryan, his computer is down at the moment, so until further notice, HJC competitions and other functions of HJC are on hold. There will still be some articles next week, we just can't guarantee much beyond that. I've already read the articles, and I can tell you now that you're definitely going to want to give them a read.

Yes, today is my last post. I'm not burned out. The demands of being a high school teacher have simply become too consuming for me to be able to create posts that are of the quality I expect from myself. Last year I was able to make it work well, but this year I was given two new classes. Let's not focus on that right now, though. I'm saving my article for the end. Let's focus on today's concepts.


Las Vegas Knights Concept - Spencer R.


Positives: It just makes sense to use "Vegas Gold." It's named after the city, and Pittsburgh doesn't use it any more. Using Vegas Gold for an away jersey is interesting. I'm not diametrically opposed to it, but gold vs. Vegas Gold would look terrible in Nashville. The name itself is probably the best for the new Las Vegas team, but the word is the London Knights are blocking the name. The hem striping reminds of Christian Legault's Quebec Nordiques redesign from a couple years ago. Execution and presentation are phenomenal. Creating your own logos is hard. Much respect for that.

Negatives: I respect creating your own logo, but the lines are a little too soft for me. It doesn't communicate the resolute conviction that you associate a knight. I'd like to see the back of the jersey. The arm stripes are boilerplate.

Overall: It's a really well executed introductory set. (8.75/10)


Tampa Bay Lightning Concept - Jared L.




Positives: Asymmetry. I think the Bolts could really pull it off.  

Negatives: No sleeve numbers. It's so blurry I can hardly make it out. Unreadable nameplate. The file name says this is "Euro style" but I can't recall seeing many Euro jerseys with numbers on the front and back that are the same size. Phantom yokes add nothing. That's a trend Reebok tried to get going almost 10 years ago, and it's well out of vogue now. The original file is so small I can't really make anything else out other than that.

Overall: I'm not going to rate it. A rating's not going to help you. Just read the above comments, and refine.


St. Louis Blues Concept - Ryan H.


Positives: You see a jersey: traditional striping, colors balanced, execution like a like scalpel in the hands of jeweler. By god, that's Ryan Haslett's music. Two concepts in two weeks. #blessed

The yellow is downplayed, but I've never thought it made sense for team named the "Blues" anyway. What yellow there is pops. Does it look too old? No, having lived around Missourians for three years, they never tire of feeling steeped in tradition and heritage. Picture this paired with a '47 brand cleanup hat that has a St. Louis Browns logo in Cardinals colors on it. They eat that stuff up. I can't say anything though because I have one of those hats, and I wish I had this jersey to pair it with. 

Negatives: It could be panned for being too similar to the Canadiens. What would Chicago wear? A dark jersey?

Overall: A bit safe, but the elements come together so well. Execution is like Michael Phelps a pool turn. You've seen it a few times, but you still know it's better than anything your could hope to throw together. (9/10) Concept of the Week nomination from me!

*Side note* This year's Winter Classic horrifies me. It combines the two most hard-drinking visiting fanbases I've ever seen. If you so much as walk within a mile of that stadium on game day your blood alcohol level is going to raise by at least a few points. The only people who are going to remember this game are going to be the people who watch at home. There's going to be enough angry drunk midwestern white men to put a Trump rally to shame. Do not want.


Nashville Predators Concept - Tyler M-S.


Positives: I'm glad the last concept I review is for Nashville. Feels poetic. Keeping the gold is the only way to go. Colors are balanced well, a difficult thing when working with this shade of gold. It's so often misused. Execution (with the exception of one thing mentioned below) is good. The gold jersey is sharp, even if it is too traditional. Good use of Steven's template, which is my template of choice.

Negatives: I don't think the Bruins-esque design fits the team's personality or marketing aesthetic. It feels derivative. I think you almost have to go organic with the Preds. The guitar string stripes on the numbers has a string missing. There are five instead of six.

Overall: I think one of these could work as an alternate, but not in love with set as a whole enough to want to see this come to fruition. (8/10)

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It's that time of year again. The day when I look at the weather as I leave work, and the high is below 80. Some of you Canadians and northerners probably would still hate that, but below 80 in the South is practically fall. This means my hockey jersey collection makes a return. It's that time of year where the guy who bags my groceries asks me what Suomi means, when a coworker tells me about the one time he went to a hockey game and saw a fight, or ask me how the Preds are doing. 

Why do I love jersey design so much? Why hockey jerseys?

Sometimes I wonder if it's simply color combinations. Other times I think its the patterns and clear organization. Possibly it's the act of wearing something that represents something beyond myself, that it implies inclusion in a selective tribe of fandom. Maybe it's functional art, which has been obsession as mine for as long as I can remember.

My room when I was a kid was baseball-style pinstripes trimmed in a pattern that prominently featured the Tennessee Volunteers' old Davy Crockett logo. I wore my Eddie George and Reggie White jerseys so often that my mother had to wash them twice a week. I wore a sports jersey almost every day of the week during the warmer months, when PE and recess were just extensions of the same endless football game we'd been playing for years. We used my football. I still have it.

In recent years I have felt alienated with the world of football I grew up in, though. Make no mistake, I will never not love the Tennessee Vols. However, NFL feels more like a cold empire now than ever. I look around the league and see little to no names I recognize. My heroes are gone, and I know the grinding game I grew up watching is too. 

But hockey. Hockey I chose. Hockey embraces. Hockey is action, unrelenting. There's detail in this game. I could feel it the first time I stepped in Bridgestone. I could hear it in the comments raining down from Section 303. There was a depth and emotion in this game if one took the time to see it and learn it. 

The biggest thing on a football jersey is the numbers. After that, the name. Without those things, there's nothing really on it. Hockey jerseys are much more. It says something about the team, the place where you are from. A hockey jersey is like wrapping yourself in the flag of your chosen tribe. 

You say are a member of a family, one that chooses to look deeper.

Being here, you know that. Even if you've never realized.

Thank you.

August 20, 2016

Saturday: Computer Down!

My laptop won't start. I can't get to my updated HJC files until I get the laptop fixed. Until that point HJC is "on pause".

Caz has his farewell post tomorrow and then...nothing.

I'll be back as soon as I can.

Ryan

August 19, 2016

Friday: Blue and Orange or Red

Hello folks!  We have a short post today with only four concepts, and the intro will be short as well because I don't have any topics to discuss at length today.  But there are a few things I want to briefly mention...

Image from @PR_NHL on Twitter
On Wednesday the NHL announced that SAP will be the official jersey sponsor for the World Cup of Hockey.  As you can see, there will be an SAP logo on the shoulders of all the team's jerseys.  I think we can all agree this isn't good news, but to be honest I'm not too upset.  I just don't care that much about the World Cup jerseys, probably because they'll only be around for a short tournament.  What I'm afraid of is that this will pave the way for ads on NHL team jerseys, but I'm optimistic that won't happen for the foreseeable future.

In other news, the HJC Writer Applications were due today at noon Eastern.  Hopefully you got your application in if you wanted write for us.  Ryan will probably now take a few days to choose the new writer.  I can't wait to see who he picks.

Also Ryan announced on Twitter and Facebook today that his laptop won't start-up, which means some things like posting the polls for the latest competition and the COTW will be on hold until he can get it fixed.

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Here are the final International Outdoor Classic contest entries...

by Andrew W:

by Chase C:

by Danny R:

by Lucas D:

by Matt G:

by William B:

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Now it's time for the regular concepts, which are all either blue and orange or blue and red.

Edmonton Oilers, by Tyler M:
To start us off, Tyler removed the yokes from the Oilers jerseys, along with the orange sleeve-ends and orange numbers on the home jersey, and the pant stripes (which almost makes this their 1997-2007 uniforms but with orange).  I happen to be a fan of all the elements that were removed, so I'm not a big fan of this concept.  That's just my own preferences though, there's nothing wrong with this design.  Execution wise the logo is a tad low, but other than that it looks good.
Rating: 7/10

Team USA, by Chase C:
Chase is up next with a concept that I like all the individual elements of, but I don't think all of those elements work perfectly together.  My favourite features include the stars on the shoulders, the 1980's style blue nameplate, and the idea of a custom collar insert.  I don't like how their are three different logos from different eras though, I'd replace the helmet and collar logos with the shield, and then remove the shield from the chest.  I almost think there's too much uniformity on the blue jersey, instead of having everything red outlined in white I'd prefer if the numbers (and possibly even the logo) were white outlined in red.  Lastly, I think the red pants are great, they should be the only pair in my opinion.
Rating: 7/10

Amarillo Crunch (Fictional Team), by Spencer R:
Our third concept is from Spencer, and it's for a fictional women's team called the Amarillo Crunch.  The logos aren't bad, especially when comparing them to CWHL and NWHL team logos instead of NHL logos.  I do love the jerseys, those curvy arm stripes are awesome!  The problem is that the curvy stripes clash with the straight and jagged lines in the logo, they don't look like they belong together.  I also think the hem trim should be beefed up, and the player's name is a bit too small.
Rating: 8/10

Columbus Blue Jackets, by Lucas D:
Regular contributor Lucas brings us our last concept of the day, a unique redesign of the Blue Jackets uniforms.  I love the angled chest stripe, and how it leads into the arm stripes.  That chest stripe also works great with the roundel logo.  However the sleeve numbers aren't a great fit on the sleeves stripes in my opinion, they'd be easier to read on the shoulders.  Also the execution isn't perfect, the logo is facing directly at the viewer when it should be facing the same direction as the jersey.
Rating: 8/10 and my COTW nomination.

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That's all folks!

August 18, 2016

Thursday: Another Outsider's Perspecitve - Post Expansion Pt. 1

Hey guys, guess what's back!



...oh yeah the post title probably gave that one away huh...should have thought that one through...

Well, let's just get on with it!

This week we have some more defunct teams up for review, all of these coming from the '67 expansion or later. 


California/Oakland/California Golden Seals
"I’m just going to start off by saying… None of these logos depict a seal. Some of my first guesses include a bee, fish, or a cobra with no tail… but definitely not a seal. The first logo to the left contains way too many strokes and no sense of hierarchy; it just basically looks like an equal mash of lines and shapes. The second and centre logo is an improvement, but still doesn’t look like a seal. The final logo confusingly ditches the blue colour and focuses on the green and yellow… which helps the logo not seem as busy. However, the line work is sloppier, unequal, and still does not depict a seal."



Atlanta Flames

"The Flames logo has to be my favourite logo from this week’s set. In the most simple way, the letter depicts not only the city’s name, but also incorporates imagery of the team within the actual letter. Additionally, the counter (enclosed hole) of the letter ‘A’ is uniquely created using the flame imagery. Overall, the logo does not over-incorporate elements, but simply uses two main aspects and combines them in the straightforward and suitable way possible. "





California Golden Seals
"This logo has a questionable choice of colours. These colours are not quite complementary and compete with each other, not to mention being extremely vibrant. The curves on some letters, especially on the edges, could be cleaned up. This can be seen in the letter ‘e’ and how the edge around the eye (closed section of the letter) kinks. Aside from generally cleaning up some curves, the letters could be kerned and spaced out better."



Kansas City Scouts

"The Scouts use a simple primary colour scheme of blue, red, and yellow. Uniquely, this logo uses a threshold effect on the main imagery, a photograph, which not a lot of teams use due to the overall image not being recognizable enough or easy to remember. Despite it being a photo as opposed to a simplified vector, I’m still having trouble identifying the figure and what the animal is (which can be argued)."
Note: I showed her what it actually is. She sees it now. To somewhat echo her, this logo has always, and still does, kind of look like the Statue of Liberty to me, in a way.




Cleveland Barons

"The Barons logo, compared to the rest, gives off a more rustic feel, which is suitable for the team’s name. The incorporation of the state’s shape within the counter (empty area in the centre) of the letter ‘C’ is a safe way to rid of any unwanted negative space. One main concern is the legibility of the letters, considering how compressed and close to each other they are. On the same topic, the letter ‘C’ that surrounds the state can be refined around the edges."








Colorado Rockies

"This is another logo that uses a classic yet safe case of the primary colours. One aspect that I like about this logo is the use of hierarchy in regards to colours. The ‘heaviest’ colour, blue, takes up the most space in the entire logo, followed by red. Yellow is used scarcely, which is good considering that if the colour was used a lot more, it would become distracting. The logo contrasts between sharp, hard edge lines of the mountain and curves from the circular elements in the centre. One aspect that could improve this logo is keeping the white strokes/spaces consistent. For example, the space around the letter ‘C’ can have the same stroke width as the white stroke around the mountain."




Minnesota North Stars

"The North Stars exceptionally play on their team name using their logo. The letter points in the north direction towards a star… it can’t get any simpler than that. One unique aspect about this logo is the use of dimension, which definitely adds to the visual component. Also, the inverting of colours on the star is a nice touch and makes it appear that the star is glowing. The black stroke is in the star too, as opposed to it being outlined around the letter, which does add to the effect of glowing."









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In the voting department not too much has changed since last week, but there are also two less votes to worry about so this week is a bit easier. The COTW vote is still here, like always. The International Outdoor Comp. is nearing its end, as are the writer applications. At the end of last week we didn't have many of those, hopefully you guys were just preparing some great ones.

COTW Aug 5-11 vote (ends Friday @ noon Eastern)
International Outdoor Competition (ends Friday @ noon Eastern)
HJC Writer applications (due Friday @ noon Eastern)



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Lucas D. - Ottawa Senators
+I like the infusion of gold back into the jerseys and the laurel pattern coming back.
-I think the home jersey could use some more red though. The pants balance the black at least.
-The laurel pattern on every stripe may be a bit much.
-Both jerseys could benefit from a yoke and/or shoulder patch.
-The logo’s perspective is off. It looks like it’s coming out towards me from a side view. Same with the C patch. It should match the perspective of the jersey better.
-The pants could use to have a stripe, they look pretty plain as it is.
Overall: 8/10


Lucas D. - Toronto Arenas
+The striping pattern on this one, while being only one color, is a lot more visually appealing than the last. The contrasting arms make sure the jersey doesn’t look too plain.
-I like the idea behind the logo, but it’s just missing something to me. It also shouldn’t be flipped on the other jersey, it should remain the same for them both.
-The same logo execution issue as the Sens jersey applies here.
+The plain pants work a lot better here too.
+Good choice keeping only the T for the pants logo.
Overall: 8.5/10


Ryan C. - Carolina Hurricanes
+I’d say they look a bit more unique than their current designs, while keeping those in mind.
-Not a huge fan of the mismatching hem and arms, but they do at least match in one aspect.
-The thin black stripes get slightly lost on the red.
-I think the collar would look better if it was all one color.
+I really like that typeface.
+Good color balance on the set.
Overall: 8/10


Vaughn R. - Edmonton Oil Kings
+With a color scheme like this it could easily become too much. This one is kept at bay.
+Striping looks good.
-The red gets lost in the blue a bit though, and I think the blue jersey could use some more white.
~Green is a strange choice here…but considering how little it’s used I’m not sure I’d say it’s bad. Care to explain why, though?
-Regardless, the logo gets a bit lost on the blue jersey.
-Stitching should stop at the hem stripes.
-The typeface isn’t bad, but I think it could be better.
Overall: 7.5/10


Steven G. - Los Angeles Kings
Since these are really two different concepts…let’s review it that way.

New Look:
+Love the purple/forum blue. Really wish they’d bring that back.
+I like the historical callback in the striping. The mismatching hem works here, especially since it’s still very similar to the arm striping.
+Yoke on the road jersey looks great.
+Love the typeface and the logo used.
-The logo is a bit busy though.
Overall: 9.5/10

Ideal Look:
+Keeping the grayscale colors is probably a good move, as it’s reminiscent of the Gretzky era and the cup wins.
+I really like how you were able to combine their (full arm yoke) jerseys along with their current ones, and still have it look fresh.
+Good logo choice. Even though it’s a bit busy, it’s a lot better than the same thing being smaller inside a shield.
-I think a different typeface would look better, but this one isn’t bad.
-The logo on the black jersey could use a white outline.
Overall: 9/10


Both of these get my COTW nomination since they were sent together as one concept. But if I can only nominate one, I’ll nominate the new look.


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And that's all for this week! I hope you enjoyed the post, thanks for reading, and I'll see you again next week.